Great challenges

In July 2018 the Dutch association for agriculture and horticulture journalists (NVLJ) will organize the world congress of the International Federation of Agricultural Journalists (IFAJ) in the Netherlands. Under the motto ‘Dutch Roots’ the NVLJ aims to show the global appeal of the Dutch agri- and horticulture.

Many countries have Dutch roots in their agriculture. For instance in the shape of emigrated Dutch farmers and horticulturists, by means of applying knowledge gained at Wageningen University and Research (WUR), or thanks to Dutch agribusiness enterprises which contribute to the local development of agri- and horticulture.

Ambitious? Very much so. The Dutch have to keep up their good reputation, and that reputation is exactly what we will radiate and live up to in front of the international agricultural journalists next year. Through Dutch Roots we will show how we will accept the great challenges the world faces in 2018 (food security, urbanization, ageing of farmers, environment/climate/energy, raw materials and consumables, digitization and data).